Design Brief(1105 Third Update)

(The third update content is located at the bottom of the post, including recent front facing photos of the customer and their facial data. 1105 Third Update)

(The second update content is located at the bottom of the post, including budget evaluation updates for the reading glasses series set and customer facial photos. 1028 Second Update)

项目概况和背景

With the increase of age, the demand for reading glasses becomes larger. However, there are some problems in the use of easy to forget the placement position and not beautiful.They also think that wearing reading glasses will “show old”, thus contradicting reading glasses. The purpose of this project is to design a new type of reading glasses that is light, comfortable, beautiful and not easy to lose, in order to meet the growing needs of the elderly population.

Target market

This project is mainly aimed at elderly people over 60 years old, especially those who pay attention to the quality of life, the pursuit of fashion and practical consumers. At the same time, it also takes into account the potential market demand for some middle-aged people who need to wear reading glasses due to vision problems.

Target cost

Retail cost: Considering the characteristics of the elderly and quality assurance, the retail price of reading glasses with ordinary lenses is controlled at 20~150RMB(2.8~21.1Dollars)(96.5~724TRY), not more than 200RMB(28.1Dollars)(965.3TRY).

Timetable

1. Problem feedback: Communicate with each other according to the design brief to further understand and obtain information.(Deadline: October 22)
2. Concept generation and evaluation:Both sides report the communication design plan and further exchange.(Deadline: October 29)
3. Product design: Complete product design concept, appearance design, structural design and other work. (Deadline: November 25)
4. Feedback and optimization: Further communication between the two sides to form a final plan.(Deadline: December 5)

Customer team input content

We will give full support and feedback on the research and design evaluation, and you can ask us any questions about everything. We will also actively communicate with you to jointly promote the smooth implementation of the project.

Project design strategy

1. Innovative design: On the basis of ensuring the basic functions, pay attention to the beauty and innovation of the product, and create a unique product appearance and function.
2. Quality control: strictly control product quality, select high-quality materials to ensure clear and durable lenses.
3. Ease of use design: simplify the operation process, reduce the difficulty of use, so that the elderly can easily get started.
4. Safety considerations: Fully consider the use of the elderly in the design to avoid potential safety hazards.(For example, frequent removal and wearing of reading glasses, although frequent removal and wearing of reading glasses itself will not cause damage to the eyes, but if the wearer in the process of removal and wearing improper operation, such as one-hand removal and wearing resulting in deformation of the frame, it may affect the wearing effect and comfort.)
5. Cost effectiveness: Under the premise of ensuring product quality, reduce costs by optimizing design schemes and supply chain management.
6. Sustainable development: pay attention to environmental protection and social responsibility, choose environmentally friendly materials and production processes, and reduce the impact of products on the environment.

Problem

Functional aspects

1. What innovative designs can make it easier for the elderly to find reading glasses?
2. Can you add a positioning function so that the elderly can quickly locate the glasses?
3. How to design the storage of glasses so that they are convenient and easy to find?

Comfort

1. What kind of frame design can make the elderly more comfortable to wear, and will not bring too much pressure to the ears and nose?
2. How can the optical performance of the lens be guaranteed to provide a clear and comfortable visual experience?
3. For different degrees of presbyopia, how to adjust the lens parameters to meet the individual needs?

Ease of use

1. Can you design a simple folding mode that is easy to operate and convenient for the elderly to carry and store?
2. Can the opening and closing of glasses be easy and easy for the elderly to use?
3. Can you add some marks or features to the reading glasses that are easy for the elderly to recognize?

Daily life

(The elderly at home are not keen on recording the daily details of life. I searched through my photo album and found that the only photos were not easily obtained)

Sports, like tai chi, square dance, farming, do not like high-intensity fitness, the reason: tai chi and square dance movement slow, can exercise the body and not easy to get injured; Some old people still like to farm as they did when they were young in good economic conditions, because it can give them a sense of accomplishment and moderate exercise. High-intensity fitness has high requirements on the body and is easy to cause physical discomfort.

Diet: like to eat coarse grains, without excessive processing of food, like to drink health tea, some old people like wine tasting, do not like to eat cold stimulating food, the reason: they have a wealth of health experience and living habits, health tea and coarse grains are good for health; The body’s immunity is reduced, and unhealthy food stimulated by raw and cold can easily lead to gastrointestinal discomfort.

Social: like to chat with neighbors, relatives and friends, like to participate in the activities of the elderly center, such as opera club, table tennis club, chess and cards with other elderly people, do not like to participate in the carnival party of young people, the reason: they continue the habit of collective labor, like to have social functions; Communicate with peers have common topics, the atmosphere is relaxed; Young people’s parties are too loud and fast-paced to blend in.

Hobbies: like to grow flowers and grass, decorate with festive and auspicious decorations, like to listen to opera, watch old movies, like to read books and newspapers, watch TV news, sports competitions, and even some elderly people like to play mobile phones, healthy old people still like sewing, do not like to stay up late, do not like exciting amusement projects, the reasons: Hobbies can cultivate sentiment, add fun to life, pass the time, and relieve the loneliness of life; They like content that evokes memories and emphasizes feelings; The physical performance of the elderly is reduced, and the physical discomfort brought by staying up late is too great.

Customer preferences and needs

1. My father’s parents

A few days ago, my grandmother told me that she bought a pair of smart zoom reading glasses online that can automatically adjust the degree to 100-700 degrees. She was very happy because she didn’t have to keep changing them as the degree increased. And this pair of glasses can also prevent blue light, so she can play with her phone more confidently.

I have some doubts in my heart because I have been wearing nearsighted glasses for about ten years and have never heard of this function in nearsighted glasses. After investigation, I found out that this is a product that applies progressive multifocal technology. These glasses set multiple focal points on the lens to meet the visual needs of elderly people with different vision needs at different distances. It should be noted that not everyone is suitable for wearing smart zoom reading glasses. Due to different eye conditions and adjustment abilities, some people may not be able to adapt to the visual changes brought by these glasses. It is best to undergo professional optometry and examination before purchasing.

Fortunately, my grandmother seems to be able to adapt to this type of reading glasses, and she did not feel any discomfort during use. This is the style of reading glasses she just bought. She really likes this simple frameless style, and it is very light with good elasticity of the material, making it not easy to break her legs.

2. My mother’s parents

My grandmother’s reading glasses are all very stable dark red in color, with a slightly transparent plastic material and a simple design. My grandmother is also nearsighted, so she only wears reading glasses when looking at her phone, watching small video boxes, or reading manuals. When using reading glasses, she pays more attention to whether the lenses are clear and the quality is sturdy, because she often casually puts the reading glasses on the bed and sofa, forgets to put them away, and accidentally presses or falls to the ground, grinding the lenses and breaking her legs.

Regarding my grandfather, he may be the elderly person who can best accommodate reading glasses. Perhaps because he used to be a teacher, he would wear reading glasses to read books, newspapers, read news and messages on his phone, write and draw. Therefore, his reading glasses are usually placed securely on the table or lying in his coffee colored glasses case, which really has a refined texture. His reading glasses have a silver gray border and coffee colored eyeglass legs.

3. My father’s mother’s younger brother and sister-in-law

This is my grandmother’s sister-in-law (perhaps there is no such kinship in English, I cannot translate her name), and I am very happy to be able to find photos of us traveling together in the album. She has been carrying her reading glasses all along because she needs to check her phone information during the trip, and she is holding them in her hand while taking photos.

She has a habit of wearing reading glasses when going out, and the frequent removal and wearing of them often makes her forget whether the glasses are in her hand, in her bag, in the glasses case in her bag, or thrown away somewhere. Older people always have a problem with poor memory, but there are also those with good memory. For example, her hDollarsand would hang his reading glasses at the collar of his polo shirt, which is not safe and more likely to fall to the ground and break his legs than holding them in his hand. So in fact, the elderly couple will frequently change their reading glasses. Sometimes in the gaps where they can’t change or forget to change, they will make do by sticking the legs of their old glasses with tape. I know that would be uncomfortable, but I don’t seem to be able to disrupt their pace of life.

In summary, they both like this style of reading glasses and have bought them many, many times, even though they look a bit tacky to us younger generations.

4. Budget inclination of the elderly

In fact, most of our elderly people tend to purchase mid to low end reading glasses. Their main focus is on the basic function of adjusting vision and the aesthetic appearance of reading glasses. Even if they have other needs, they may abandon those needs for fear of wasting money. They always measure the value of reading glasses to them based on their habit of frugality. They have a limited budget for reading glasses, and in fact, they do not have access to high-end reading glasses in their daily lives. (By the way, I understand that habits have a huge impact on them. For example, they are reluctant to spend money and believe that saving as much money as possible is the most secure way of life. As young people, we need to take care of their habits and provide them with life security in a suitable and gentle way. So, instead of saying to them ‘save more budget for your own things’ or’ I’ll help you buy them ‘, I think we should put more effort into research and buy more practical things as gifts to give them, which is a better way to improve their lives.)

市场调查

(All information comes from Taobao, the largest shopping app in China)

1. Analyze by price

a．Mid end products with most of the performance of reading glasses

This is a 120 RMB(16.8Dollars)(579.2TRY) reading glasses, belonging to the mid-range price range, which almost includes the performance that most reading glasses pursue in terms of quality.

For example, the appearance style: a business stable half frame style, black, silver, gold, coffee color matching, simple and high-end styling is something that people like my grandfather would like.

Lens function: Progressive multifocal lens. The lenses can change color with sunlight and can be used as sunglasses in strong ultraviolet conditions. It can prevent blue light radiation and is healthier when using electronic products.

The frame and legs of the glasses are both made of titanium alloy material, which is mixed with other metals to maintain the lightweight and high-strength characteristics of titanium, while reducing costs and making the price more affordable. The mirror legs can bend 120 degrees and have excellent elasticity. This type of material makes the glasses less prone to damage.

The outer surface of the frame is treated with laser technology, which makes the frame less prone to fading and extends the product’s lifespan.

b. Low end aging glasses are more attractive and cost-effective for the elderly

This is a 35 yuan(4.8Dollars)(168.9TRY) reading glasses, which features a progressive multifocal lens with lower cost and a low degree of anti blue light function. Its frame is made of ordinary plastic, but the softer frame and flexible leg hinges allow elderly people with larger facial shapes to withstand less pressure when wearing it. The color and shape are also what my grandmother (mother’s mother) would like.

Presbyopia glasses priced between ten and eighty yuan are considered low-end products.

Appearance: There are many styles, but the appearance design is relatively simple and rigid, with many homogeneous products and limited color and style choices.

Structure: Most of them are plastic frames with simple structures, and a small portion have the function of regulating vision.

Material and process: Using cheaper plastic or metal alloy materials, the manufacturing process is relatively rough, and the lenses may be ordinary plastic or low-cost glass without special coatings.

Market positioning: Targeting consumers with limited budgets, suitable for temporary or occasional use.

2. Analysis of special function reading glasses

a. Folding function reading glasses

Problem solved: The main solution is the inconvenience of carrying reading glasses, especially for users who often need to go out or travel. The folding function can greatly save space.

Functional structure: This type of reading glasses is designed with a foldable frame or hinge, allowing users to fold the lens up, reducing its size and making it easy to carry and store.

Solution effect: The folding function makes reading glasses more portable, allowing users to easily place them in their pockets, handbags, or specialized eyeglass cases, reducing the risk of loss or damage.

Average price range: Depending on the brand, material, and design, the price range of foldable reading glasses can range from tens to hundreds of yuan.

b. Hanging neck function reading glasses

Problem solved: Solved the problem of reading glasses easily falling off or forgetting, especially suitable for users who often need to take off their glasses for other activities.

Functional structure: A type of reading glasses is usually equipped with a hanging rope, while another type forms a loop through the magnetic buckle in the middle of the frame and the connecting structure of the mirror legs. Both types can be hung around the neck or fixed on clothing to prevent the glasses from being lost.

Solution effect: The hanging rope design provides a safe way to store reading glasses, allowing users to easily hang them around their necks or secure them to clothing when not in use, reducing the possibility of loss.

Average price: The price of hanging rope function reading glasses is relatively low, usually around tens of yuan, suitable for consumers with limited budgets.

c. Legless reading glasses

Problem solved: Provides additional vision correction options for users who are already wearing nearsighted glasses, allowing for presbyopia correction without the need to replace existing glasses.

Functional structure type: Legless reading glasses do not have traditional eyeglass legs, but adopt a clip on design that can be directly clipped onto the nose bridge or attached to regular glasses through magnets.

Solution effect: Legless reading glasses provide users with great convenience and flexibility, especially suitable for those who need both myopia and presbyopia correction.

Average price: Due to differences in design and manufacturing processes, the price of legless reading glasses varies greatly, ranging from tens to hundreds of yuan.

National standard

Second update content (October 28th)

The following is an update of research information:

if we want to equip an intelligent and charging system, we will raise the budget to less than 200 yuan (about US $27.56, about 962.14 Türkiye lira).

The following are front photos of the customer when they were young and recently, which are relatively blurry. If there are new clear photos, we will update them again.

Third update content (November 5th)

Customer facial data
-Temple Width (from one temple to the other):
13.5cm
-Nose Bridge Width:
2.7cm
-Distance Between Pupils (PD):
6.3cm
-Ear-to-Ear Distance Across the Back of the Head:
13.4cm
-Face Height and Width Thanks in advance:
20cm/15.4cm

Customer facial photo