Updated: Product Design Brief for Group 10
Based on the general objective, the scenario, the user's day by day and, in general, all of the research proposed in the first briefing. We decided to focus the design proposal on the design of a product. Below is the briefing of the product we want you to design. 1. Project Objective Primary Goal: Design a product that provides physical stability, emotional confidence, and personal security to older adults, encouraging active lifestyles and reducing loneliness. This product will support users in both daily routines and social activities by promoting independence and addressing needs in a dignified, approachable manner. How does this goal relate to the previous study/briefing presented? At Team 8, our vision is to "Transform non-metropolitan spaces for elderly people to reduce loneliness." To bring this vision to life, we want you to create a meaningful product that speaks directly to this need, helping older adults feel supported and empowered wherever they are. While expansive infrastructure might be out of reach, this product will offer a trusted companion—something that can be relied upon for stability, balance, and confidence. By integrating weight-bearing and stability features, you will create a source of physical support that users can take with them anywhere, bridging the gaps left by inaccessible infrastructure in non-metropolitan spaces. This support system is more than functional; it’s a gesture of independence and dignity, empowering users to explore the world around them with assurance and ease. 2. Target Audience Insight User Personas: Seniors: Active, independent adults who do not identify as “old.” They seek products that support a socially active lifestyle and avoid anything that implies fragility or dependency. 4th Generation: Individuals facing mobility or health limitations and experiencing potential loneliness due to reduced independence. They resist products that imply dependency but require subtle support to maintain their routines. User Transition: The product should bridge the transition between these two stages, supporting users’ independence as they adapt to new physical or social limitations. By addressing these needs preemptively, it can prevent feelings of abandonment and loss of purpose, reducing the risk of social isolation. 3. Key Challenges and Design Considerations Discreet, Dignified Design: The product must look like an everyday item or accessory rather than a medical aid. However, this discrete appearance should not compromise clarity of function or ease of use. User-Friendly Operation: Intuitive controls and features are essential, as older adults prefer simplicity and straightforward interactions. Avoid complex mechanisms that could lead to misuse. Balance of Discretion and Visibility: Design the product to adapt rather than conceal its supportive features. While it should appear ordinary at a glance, it must clearly signal usability through subtle visual cues and easy-to-understand controls. 4. Functional Requirements Mobility and Stability Aid: The product should enhance balance and prevent falls across different terrains (e.g., concrete, slippery surfaces, grass, sand). Suggested features: Retractable anti-slip feet that deploy on uneven surfaces. Self-locking mechanisms in a cane-like structure for stability when standing up or navigating difficult surfaces. Compact design that easily folds or retracts, allowing users…