1.INTRODUCTION
Develop an innovative project that promotes active socialization among elderly individuals in day care centers, aiming to reduce the risk of dementia and improve their cognitive and emotional well-being.

2. CONTEXT:
Over time, it has become increasingly common for elderly people to attend day centers or move into nursing homes. These facilities offer specialized care, covering basic needs such as food, hygiene, and medical assistance, which is essential for those who require constant support.
In addition to physical care, nursing homes provide social and recreational activities to enhance residents’ quality of life, promoting their emotional well-being and integration into an environment that encourages interaction.
3. TARGET AUDIENCE:
Retired people attend day care centers.
The target users of the project should be elderly people who attend these centers. That means they will be retired individuals, and we must consider the various physical and cognitive conditions they may experience.
Common characteristics:
- Age: Between 65 and 85 years old
- Health: They may face different mobility issues, cognitive decline, and various illnesses.
- Situation: Risk of isolation, low technological proficiency.
First person: José, 78 years old
- Age: 78 years
- Situation: Widower, lives alone in his home.
- Health: Moderate cognitive decline, hearing difficulties.
- Motivations: Stay mentally active and avoid loneliness. Enjoys conversations about history and politics.
- Feelings: Sometimes feels isolated due to the loss of close friends and family. Struggles to participate in group activities because of his hearing problem.
- Goal: Wants to keep his memory sharp and socialize with people his age.
Anexe 2: A photograph of Jose
Second person: María, 72 years old
- Age: 72 years
- Situation: Married, lives with her husband.
- Health: Good physical health, slight cognitive decline.
- Motivations: Loves learning new things and participating in crafts or creative activities.
- Feelings: Feels that many activities are repetitive and seeks more dynamism.
- Goal: Keep her mind engaged and socialize, but in an active and stimulating way.
Anexe 3: A photograph of Maria
Extreme person: Juan, 89 years old
- Age: 89 years
- Situation: Widower, lives with his son but spends his days at a daycare center.
- Physical Health: Extremely limited mobility, uses a wheelchair. Requires assistance for all daily activities.
- Cognitive Health: Advanced dementia; forgets names, faces, and is frequently disoriented. Sudden mood changes, difficulty speaking.
- Motivations: Although he barely interacts, moments of calm bring him a sense of well-being. Responds to sensory stimuli such as soft music or gentle touch.
- Feelings: Feels frustrated or anxious when he doesn’t understand his surroundings or struggles to communicate.
- Goal: Provide a calm and safe environment that allows him to relax and connect, even on a basic level, with his surroundings.
Anexe 4: A photograph of Juan
MOODBOARD:
Hello Clients,
Can you please copy your Client Project Brief onto your Designers project blog https://theglobalstudio.eu/2024-03
Thank you, Erik
PS. Design Team 03 will ask questions about your Client Project Brief as they would like to have a better understanding about the user and the problem they should address.
Hello Team 07, any chance that you can copy your Client Brief onto your allocated Designers blog? https://theglobalstudio.eu/2024-03/
Thank you for your explanation and opening remarks.According to our understanding,we have the following questions
• In your opinion,what factors contribute to dementia in elderly people in day care centers?
• Could you provide some more personalized introductions to allow us to conduct some targeted designs?
• We hope you can provide a specific daily schedule for a day care center for the elderly,so that we can better understand the positioning of our products.
• We have noticed that the elderly have many hobbies,but are there any common or nationally Spanish hobbies?
• Are there any hobbies that are repeated many times,as we believe behaviors repeated too often will diminish enthusiasm?
• I learned from The Lancet that the Mediterranean diet can prevent dementia.Could you provide some specific Spanish dietary habits?
Hello guys!We want to know whether elderly Spaniards depend on the Internet? How about mobile phones and smart tablets? Do they watch TV and other recreational activities?
Hello!
In my case, my grandparents use the phone quite a lot to talk to their grandchildren, children, but especially siblings. My grandmother has her brother far away, but she talks to them every afternoon by phone, for example. However, they don’t use a tablet because they don’t have one, but mostly because they only use electronic devices to talk on WhatsApp or make phone calls. To keep informed, they use television or radio, since that’s how they’ve done it all their lives. For that reason, I would say that they don’t use the Internet much, only to look up specific things.
Hello! I’m Mertcan Aydoğmuş from Team12. I read through your project brief, and it really caught my attention!
I think it’s fantastic that you’re focusing on promoting active socialization for elderly individuals. You’ve done a great job considering different personas with varied needs and motivations. For instance, considering José’s love for history or María’s desire to engage in creative activities adds a lot of depth to the project. Also, using sensory stimuli for someone like Juan, who has advanced dementia, is a thoughtful way to bring a sense of calm and connection.
I did feel that the brief could be a bit more detailed in places, especially in terms of how each activity might be structured to meet these specific needs. I’m really curious to see how you’ll bring all these elements together in the final design. Good luck, and I look forward to seeing how it all evolves!
Hello, I am İlayda from team 11. I just wanted to say how wonderful this project sounds! The idea of creating sensory memory corners and guided group discussions really captures what’s needed to promote meaningful interactions and engage cognitive abilities in such a thoughtful way. I love the range of activities, from creative workshops to relaxation sessions, which makes it inclusive for everyone. It feels like this program could bring so much comfort and joy to elderly individuals, especially those who often feel isolated. I can’t wait to see how it all comes together—best of luck with this inspiring project!💫