Monthly Archives: December 2024

As a junior student in the Industrial Design Department of Shandong University of Art and Design, I have accumulated two years of study experience in the field of design. Over the past year, I have not only made academic progress but also gained valuable experience in practical projects. Especially in the project with the Spanish team, I experienced a transformation from challenge to growth, which has had a profound impact on my design thinking and practical abilities. In the cooperation project with the Spanish team, I deeply realized the importance of cross-cultural communication in design work for the first time. The project required us to design products that are both in line with the Spanish market positioning and innovative. Faced with this challenge, my team members and I had to overcome cultural differences and deeply understand the cultural background and consumer preferences of Spain, which was a new attempt for us. At the beginning of the project, we faced significant design barriers brought about by cultural differences. The design style in Spain has a significant difference from traditional Chinese aesthetics, which required us to consider these differences in our design concepts and find a balance between the two. To better understand the Spanish market, I began to focus on improving my cross-cultural communication skills, which not only helped me communicate more effectively with the Spanish team but also made me realize that design is a form of cultural exchange and conveyance. In the project, I was also responsible for rendering and animation production, which gave me a deeper understanding of the expression of design. Through continuous attempts and adjustments, I learned how to transform abstract design concepts into specific visual effects to meet the needs of the Spanish team. This enhancement of ability not only boosted my confidence but also made me realize that as a designer, the ability to adapt flexibly is crucial. Additionally, I participated in the writing of project copy, which made me deeply appreciate the importance of language in design. Design is not just a combination of graphics and shapes but also the conveyance of emotions and stories. Through copywriting, I learned how to express the core concept of design with concise and powerful language, and this enhancement of ability made me pay more attention to narrative in design. In the cooperation process with the Spanish team, we also encountered some technical difficulties. For example, during the animation production process, differences in software versions and operating habits affected our progress. To solve these problems, I took the initiative to communicate with the technical staff of the Spanish team to seek solutions. This cooperation not only helped us overcome technical obstacles but also deepened our understanding and trust. Through this cooperation with the Spanish team, I gradually realized the profound impact of contemporary culture on design. With the acceleration of globalization, designers need to have a broader vision and stronger adaptability. In future design practices, I will continue to strive to improve my cross-cultural communication skills, focus…

Introduction1.1 Personal BackgroundAs a junior in the Department of Industrial Design of Shandong Institute of Arts and Crafts, my love for design began when I was a child, disassembling and reassembling toys. As I grew older, this passion gradually translated into a dedication and pursuit of industrial design. In the study of the college, I not only mastered the basic skills of design, but also deeply realized that design is not only a combination of form and function, but also a reflection of culture and the times. My design practice is deeply influenced by contemporary culture, which prompts me to constantly explore and reflect on how to integrate cultural elements into my design to create works that are more relevant to the times. 1.2 The Purpose and Significance of ReflectionIn the context of globalization, the cultural intermingling of the design field is becoming more and more frequent. As designers, we not only have to face the inheritance and innovation of local culture, but also deal with the influence and integration of foreign culture. This report aims to reflect on and summarize the strategies I have adopted in my practice as a designer and how these have helped me deal with the influence of contemporary culture. In particular, I will share my experience of working with the Spanish workshop, including the challenges and difficulties in the process of working together, and how I overcame them through design strategies. This research is of great significance for understanding cultural adaptation in design practice, and also provides valuable experience for international design collaboration. Strategies for cultural integration in design practice2.1 Excavation and innovation of local cultureIn my design practice, I pay special attention to the excavation and innovation of local culture. As the hometown of Confucius, Shandong has a profound cultural heritage. I try to integrate elements of Confucian culture, such as harmony and benevolence, into the design, so that it not only has a practical function, but also conveys a deep cultural connotation. For example, in a project with a workshop in Spain, I proposed a design that combines traditional Chinese painting and color palette with the prevention of Alzheimer's disease among the elderly in Spain, which was not only recognized by my Spanish peers, but also provided me with a new perspective on cross-cultural design. 2.2 Borrowing and absorbing foreign culturesI deeply understand the importance of borrowing and absorbing foreign cultures for design innovation. Spanish design is known for its exuberant and vibrant colors, and these characteristics are reflected in their designs. I learned how to combine the Spanish design language with the local culture to create designs that are both international and local. 2.3 Cross-cultural communication and collaborationIn the process of working with the Spanish workshop, language and cultural differences became the biggest challenge we faced. To overcome this obstacle, I employ a variety of strategies. First of all, I improved the efficiency of communication with Spanish designers by using local social media software. Second, I use visual aids, such as…