Briefing
INDEX 1. INTRODUCTION 2 2. CONTEXT: 3 3. TARGET AUDIENCE: 4 4. MOODBOARD: 7 5. PRODUCTS INSPIRATION 8 6. CONCLUSION 10 INTRODUCTION Develop an innovative project that promotes active socialization among elderly individuals in day care centers, aiming to reduce the risk of dementia and improve their cognitive and emotional well-being. The following is an illustration (annex I) that visually highlights the central concept we wish to convey. This image provides a precise representation of the key elements previously mentioned, carefully designed to ensure clarity and coherence. By presenting these elements visually, we aim to facilitate understanding of the main ideas and their relationships, helping to reinforce the core message we want to communicate. Annex 1: Representation of the key elements of the project With this illustration, we aim to highlight the importance of conducting a thorough and detailed analysis of the users targeted by the project. It is essential to understand their tastes, preferences, and lifestyles, as well as to identify the places where they live and how they interact socially, regardless of their age or generation. By delving into these aspects, we can better capture their needs, aspirations, and perspectives. Only with this level of understanding can we create a product that genuinely meets the specific expectations and requirements of its audience, providing a relevant and meaningful experience for each user. 2. CONTEXT: Over time, it has become increasingly common for elderly people to attend day centers or move into nursing homes. These facilities offer specialized care, covering basic needs such as food, hygiene, and medical assistance, which is essential for those who require constant support. Nursing homes and day centers go beyond fulfilling basic physical needs; they focus on creating a supportive and engaging environment that fosters the overall well-being of residents. Through organized social and recreational activities, these facilities aim to enhance residents' quality of life by promoting emotional health and offering opportunities for meaningful interaction. By facilitating social engagement, elderly individuals are able to build and maintain connections, participate in group activities, and feel part of a larger community. This integration into a socially vibrant environment not only reduces feelings of isolation but also promotes a sense of purpose, companionship, and fulfillment, ensuring that the residents’ later years are spent in a space that values both their physical and emotional needs. Annex 2: Illustrations of nurse homes 3. TARGET AUDIENCE: Retired individuals frequently attend day care centers designed specifically to meet their needs. Therefore, the target users of this project should be elderly people who utilize these facilities. It is essential to recognize that these users may be experiencing a range of physical and cognitive conditions, which can vary widely among individuals. Consequently, our approach must take into account these diverse health considerations to ensure that the services and support we provide are tailored to enhance their well-being and quality of life. Understanding these factors will allow us to create a more effective and inclusive environment that addresses the specific requirements of this population. Annex…