This morning we met again to discuss the project.
The girls from team 17 really liked the ideas we presented to them at the last meeting regarding the 3 concepts, especially the one concerning the jewellery line.


This could be necklaces, bracelets or rings, with a pendant recalling the shapes of characteristic amulets, such as the Turkish eye, or having precious stones that convey special meanings for women.

After having hit on the idea, we discussed how to make it concrete.


We thought about the packaging of the product, the materials to make it and the colours we would like to use, always paying attention to the messages we want to convey. We thought about the name of the jewellery line and the logo to represent it.


Finally, because our customers had asked us for a product that was also technological, we thought about making this line of jewellery smart and linking it to an app that would collect women in various activities to do together. So we focused on how to create this analogue-digital connection and the layout of our app.