First steps

The first step of the Breitling Replica project, after reading and discussing your brief, was doing an extensive research and analysis of the breitling Replica uk products that already exists in the Brazilian market.

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similar products in the brazilian walking stick market
n walker market

Market analysis of canes and walkers reveals that the diversification of user needs, which vary in terms of age, health condition and mobility, requires personalized and adaptable solutions. Technological innovations, such as motion sensors and shock-absorbing wheels, are gaining prominence, improving the safety and comfort of devices. Ergonomics and design are also fundamental, with consumers looking for products that combine functionality and aesthetics. Furthermore, there is a growing demand for sustainable solutions and a concern about accessibility and cost-benefit, especially in emerging markets. Intense competition requires companies to invest in differentiation through innovations, quality service and loyalty strategies to stand out in the sector. Faced with these challenges, generating a new alternative that resolves the issues presented and is truly innovative is a complex task. Therefore, we carry out a collective brainstorm to explore creative ideas and develop solutions that meet market needs in an effective and differentiated way.

images of the collective brainstorm in a whiteboard

After our collective brainstorm, before we jump ahead in the firsts alternatives, we made a reasearch of the ergonomics and designer needed in our final project.

image from the book from the book “las dimensiones humanas en los espacios interiores” by Julios Panero and Martin Zelnik

In the next post, we are going to detail our firsts alternatives.

See you guys soon!

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