Our team name is Zig Zag, so our logo is inspired by it.
We chose Zig Zag because it is an international onomatopoeic sound, so it is recognizable and understandable in every language.
Also, Zig Zag represents a non-linear path like the communication and design world is.
The “zigzag” term can be referred to various things, according to the context. There are some possible interpretations:
• “Movement“: a journey or a movement that alternates between opposite directions, creating sharp angles;
• “Design and Fashion“: a decorative pattern characterized by lines that alternate between sharp angles, often used in textiles, wallpaper or works of art;
• “Sewing technique“: a zigzag stitch used to trim fabric edges or create decorative effects;
• “Game or Sport“: it can be referred to a type of exercise or training, like a zigzag path between cones in a run;
• “Analogy“: it can be used to describe a process or a thought that doesn’t follow a straight line, but it moves through different directions.
The zipper represents an opening to a new way of thinking, the way out from the schemes. So the zigzag path leads to innovative solutions.