Briefing

1.INTRODUCTION Develop an innovative project that promotes active socialization among elderly individuals in day care centers, aiming to reduce the risk of dementia and improve their cognitive and emotional well-being. 2. CONTEXT: Over time, it has become increasingly common for elderly people to attend day centers or move into nursing homes. These facilities offer specialized care, covering basic needs such as food, hygiene, and medical assistance, which is essential for those who require constant support. In addition to physical care, nursing homes provide social and recreational activities to enhance residents' quality of life, promoting their emotional well-being and integration into an environment that encourages interaction. 3. TARGET AUDIENCE:  Retired people attend day care centers. The target users of the project should be elderly people who attend these centers. That means they will be retired individuals, and we must consider the various physical and cognitive conditions they may experience. Common characteristics: Age: Between 65 and 85 years old Health: They may face different mobility issues, cognitive decline, and various illnesses. Situation: Risk of isolation, low technological proficiency. First person: José, 78 years old Age: 78 years Situation: Widower, lives alone in his home. Health: Moderate cognitive decline, hearing difficulties. Motivations: Stay mentally active and avoid loneliness. Enjoys conversations about history and politics. Feelings: Sometimes feels isolated due to the loss of close friends and family. Struggles to participate in group activities because of his hearing problem. Goal: Wants to keep his memory sharp and socialize with people his age. Anexe 2: A photograph of Jose Second person: María, 72 years old Age: 72 years Situation: Married, lives with her husband. Health: Good physical health, slight cognitive decline. Motivations: Loves learning new things and participating in crafts or creative activities. Feelings: Feels that many activities are repetitive and seeks more dynamism. Goal: Keep her mind engaged and socialize, but in an active and stimulating way. Anexe 3: A photograph of Maria Extreme person: Juan, 89 years old Age: 89 years Situation: Widower, lives with his son but spends his days at a daycare center. Physical Health: Extremely limited mobility, uses a wheelchair. Requires assistance for all daily activities. Cognitive Health: Advanced dementia; forgets names, faces, and is frequently disoriented. Sudden mood changes, difficulty speaking. Motivations: Although he barely interacts, moments of calm bring him a sense of well-being. Responds to sensory stimuli such as soft music or gentle touch. Feelings: Feels frustrated or anxious when he doesn't understand his surroundings or struggles to communicate. Goal: Provide a calm and safe environment that allows him to relax and connect, even on a basic level, with his surroundings. Anexe 4: A photograph of Juan MOODBOARD:

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Personal Profile – Sarah Albistur

Hello! My name is Sarah Albistur, I’m 20 years old and I’m from the Basque Country, specifically from a beautiful northern city called San Sebastián. I’ve always lived here, attending a very small school in my hometown, and now I’m studying Industrial Design and Product Development Engineering at Tecnun, the university of the city. I’ll be graduating in 2026, and next year I hope to go on an exchange program to study in Brazil! Even though I love my home and always enjoy returning here, I’m passionate about traveling and discovering new places, cultures, and traditions. I find it fascinating to immerse myself in different environments and learn from them. In addition to this, I have a deep love for music, drawing, and hiking in the mountains, which helps me stay connected to nature and creativity. In terms of languages, I’m fluent in Basque, Spanish, and English, and I’ve also started learning some French. After graduation, my goal is to work in different companies and countries to explore the world of design from as many perspectives as possible. I believe that this diversity of experiences will not only broaden my horizons but also help me grow as a designer, allowing me to contribute original and creative ideas to every project I work on. At the moment, I’m very excited about the opportunity to be part of this Global Design Studio.  I’m excited not only to work on my own project but also to see what my peers come up with. You can contact me via WhatsApp: +34 662579728, Gmail: salbisturam@alumni.unav.es and Instagram (@sarahalbistur).

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