Feedbacks about the project

Hey guys, First off: congrats!! This project has such a thoughtful concept. We like how you're tackling real urban accessibility challenges with simple, human-centered solutions. What we loved: the integrated approach. The combination of color-coded stickers, physical maps, and an audio guidance button creates a cohesive and accessible experience. The focus on low-cost, high-impact solutions that don't require massive infrastructure overhaul is precisely what makes such projects viable. The user focus really shines through. It's clear you deeply considered the elderly experience, from vision challenges to tech anxiety. Some friendly suggestions:For the color system: one of the points that most caught our attention and made us reflect was the scalability of the color system in a city like Porto Alegre, with its hundreds of bus lines. On routes such as Avenida Farrapos, where it's common to have more than 10-15 different lines at the same stop, a system purely based on colors may reach practical limits. This would not only result in a large number of similar shades but also pose a real challenge for users in terms of memorization. In this context, introducing shapes, patterns, or symbols as complementary elements to colors seems like an interesting alternative to expand the system's capacity. The combination of color + pattern would allow for clearer differentiation between lines, even when the number of options is high. We recognize, however, that this could increase visual complexity (and this is where the design challenge lies): how to balance the need for information with clarity and ease of understanding for the elderly audience? About those maps: Have you thought about weather protection for the dispensers? Maybe a little roof or angled design? Also, using slightly thicker paper could make them more durable. The speaking button is such a warm, accessible idea! What if it had a proximity sensor option too? Some people might have trouble pressing buttons. Volume control could also be handy for noisy streets. Long-term thoughts: How often would those stickers need replacing? And what's the restocking plan for maps? Maybe consider recycled materials too!

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Awnsereing your questions

Hi — here’s a concise, practical summary about Porto Alegre’s bus system (answers based on official PMPA/EPTC pages and well-known apps). I prioritized the most important items first so you can use them immediately. Quick answers (actionable) QR codes at stops: Porto Alegre installs QR codes on many bus stops that open a page showing which lines stop there, next-vehicle ETAs and basic vehicle info (accessibility / A/C). Use your phone camera or the QR printed on the pole. Mobile apps to use: TRI (official card/app) — buy fares, generate passenger QR codes (pay-by-QR), and check lines/ETAs.   PMPA / EPTC online tools — timetable & itineraries, realtime vehicle location and map queries.   Third-party maps/apps (Moovit, Google Maps) — interactive route maps and step-by-step directions for users.   Main maps available (besides the QR code page) Municipal itinerary & timetable portal (PMPA / EPTC) — official, searchable by line, stop or address. Good for official itineraries and timetables.   Operator (e.g., Carris) PDFs and route maps — some companies publish route PDFs and “pocket guides.” Useful when you know the operator.   Third-party interactive maps (Moovit, Google Maps) — show routes on a map, arrival predictions and multi-leg trips. Good on mobile.   How many lines / who operates them There isn’t a single simple number you can quote without context — counts vary by how you classify (municipal lines vs. metropolitan lines vs. lotações/supplementary services). historic/official documents show totals anywhere from a few dozens (when counting main trunk/“matrix” lines) to hundreds when counting all variations, extensions and metropolitan services. For example, a municipal procurement document from earlier years lists 400+ lines as part of the broader system, while current city pages focus on the active municipal itineraries and provide search tools rather than a single “total lines” headline.   Multiple operators / consortia: Lines are operated by several companies grouped in consortia (Carris + various private companies/consórcios). The city/transport authority (EPTC / SMMU / Prefeitura) coordinates timetables, tariffs and GPS tracking.   Can routes be organized by neighborhood? Yes. The official itinerary/timetable portal and apps let you search by address, stop name or neighborhood to list lines that serve that area. That’s the easiest way to produce a neighborhood-grouped view. Moovit / Google Maps can also layer routes on the map so you can visually filter by area.   Which routes do seniors frequently use? Instead of specific line numbers (which change often and depend on a person’s home/health-care locations), seniors commonly use routes that connect: Residential neighborhoods → Centro (Praça XV / Mercado Público / terminal central) for banking, markets and municipal services. Residential neighborhoods → major hospitals / health centers (appointments are a frequent trip reason). Neighborhoods → large shopping centers / markets (for groceries and social visits). Local circulator / community lines that stop near social centers, health posts and municipal service points. How to get exact lines used by seniors in your area (fast): Open the camera and scan the QR code on your local stop (it lists the lines and ETAs). Or open TRI or Moovit and search by neighborhood/address — filter results for the nearest stops and look for lines that go to…

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About the Delays and Communication Difficulties

Hi everyone,we still haven’t received any questions or feedback on our brief, nor have we seen your ideas or your comments on ours. According to the timeline, we should start working on our final proposal by today. Since we haven’t received any response from you, we will proceed with developing all the ideas and will send you the materials ready for prototyping, even without your feedback. Given the evident difficulty in reaching you and the delay that has built up, we hope to receive both your ideas and your feedback on ours as soon as possible, so we can continue the work within the expected timeframe. Thank you.

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Some questions

Hello everyone, we haven’t been able to find much information about the city’s bus lines. Could you share some of the main routes that are frequently used by seniors? Also, would it be possible to send us one of the QR codes found at the bus stops, along with a brief overview of the mobile app you use? Besides the map available through the QR code at the stops, are there any other maps showing the bus routes? How many lines are there in total? Are the different lines operated by separate companies? And can the routes be organized by neighborhood? Guys, I’m asking you to respond as soon as possible because it’s been a week since we asked you some questions about the brief, and we still have most of those doubts.

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Hi! I’m Julia

I’m 21 years old and currently studying Visual Design at UFRGS, in Porto Alegre, Brazil. I work as a designer at a creative agency, where I focus on visual identity and content creation. Besides that, I’m the founder of Sherry Apparel, a brand I started from my passion for fashion and my wish to go beyond fast, disposable clothing — creating pieces that are simple, long-lasting, and made with care. Sherry has become my way of exploring how design and fashion can express personality and still be timeless. I love working on every part of it — from developing the pieces and thinking about shapes and textures to building the visual side of the brand. Outside of work, I spend most of my time surrounded by films, books, and music, which always end up influencing how I see and create things. 🤍 Instagram: @jjuliasn

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Amanda Reis

Hi everyone! My name is Amanda Reis Spironello, and I’m a Visual Design student at UFRGS. Before studying design, I had a background in Biology, which still shapes the way I observe and understand the world. I’ve always been fascinated by how creativity can meet knowledge to create something meaningful. I currently work as a scholarship student at the Pro-Rectory of Extension (PROREXT), where I have a lot of creative freedom to develop projects in my own way. This experience has helped me grow as a designer and understand design as more than just aesthetics: design, for me, is a tool for social and political impact. Outside of work, I’m an animal lover with two cats and a dog who mean the world to me. I also love drawing with pastel chalk, which lets me explore textures, colors, and emotions in a very personal way. For me, design is about connection, expression, and transformation.

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Questions about your brief

Hi everyone, we’ve read your brief and have a few questions — I’m leaving them here for you. • Why is the target audience bus drivers? • Could you specify which city the project is set in, and perhaps share some additional information about it (such as local traditions, context, etc.)? • Why is it so difficult to recognize the buses? • How are the buses structured — could you send us some photos? • Is there really that much fog in Brazil, or are there other weather conditions affecting visibility? • What’s the available budget? • Could you share more details about the personas?

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Mário Reis

Hello! My name is Mário Reis Garcia Gois Juliasse, I'm brazillian and was born in Porto Alegre, Brazil. I study visual design at Universidade Federal do Rio Grande do Sul in my hometown. I have always been connected to design due to the proximity with my mom who's a design professor. My family besides having a very mixed origin from different places and cultures always had art as a sort of unifying interest in common, be it music, cinema or artistic drawings. My particular hobby is playing videogames and I intend to work doing design for this area when I graduate.

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Read more about the article Task | Individual Designers Profiles
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Task | Individual Designers Profiles

You will upload your profile onto your allocated Design Project site. Sharing your profile will enable other participating students and lecturers to find out about you. So, make it an interesting read… The other students might like to know where your hometown is, and what your hobbies are and your future plans after you will graduate. You may like to say something about your favourite design project you have done in the past and share a picture or two. What are your strong skills? Do you have a favourite book, movie or TV series? What is your favourite hiding place where your university is located? Please remember to include your contact details. It is essential that you list your email! However, it would be also useful to indicate what social media you are using such as WhatsApp, WeChat, Signal, Telegram, Line, Kakao Talk, Skype and so on. You can always update your profile post, so you do not need to have it perfect in the first go.

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Task | Designers’ Team Banner

Develop a banner for your Design Team. The banner will be used as a Heather for your Design Project Site. The dimensions can be vary from 340x125pixels or 1350 by 270px or 2000x400px The Designers’ Team Banner needs to include the following: design team’s logo design team’s name design team members’ photos and names Examples of the past designers banners are provided on the 2024 Project Master Page. If like you, you can always modify your banners later on.

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