As Team 11, we analyzed the design brief prepared by Team 19, which explored the cultural, social, and emotional context of elderly communities in Naples and the challenges they face with door-to-door scams. Based on the insights, scenarios, and symbolic elements presented in the brief, we developed nine concept ideas that reinterpret local traditions and visual culture into protective, awareness-building design proposals. In the following section, you will find the initial design concepts we created in response to the brief.<\/p>\n\n\n\n
Elif Ceren U\u00e7ar:<\/strong><\/h2>\n\n\n\nTarget Group Exploration- Ceren<\/figcaption><\/figure>\n\n\n\n
IDEA I– <\/em><\/strong>The Eye of Parthenope<\/h2>\n\n\n\n
This concept began by studying the Baby Boomer generation and identifying visual elements they naturally recognize from their past. I chose to work with familiar 1960s patterns because these graphics shaped the visual memory of this age group, making them an ideal foundation for a design aimed at elderly users.<\/p>\n\n\n\nIdea 1 concept exploration- Ceren<\/figcaption><\/figure>\n\n\n\n
I used the characteristic triple\u2013circle forms of 1960s wallpaper patterns, which visually resemble eyes, and connected this to the protective eye symbols found in Italian and Turkish culture. I turned these eye-like motifs into a composition placed around the door peephole, positioning four circular graphics so they appear to \u201clook toward\u201d the hole. This arrangement draws the user\u2019s attention to the peephole before they open the door. The color palette combines tones familiar to this generation\u2014red, green, orange, brown, and black\u2014with added blue accents to make the design more visible. I named this concept \u201cThe Eye of Parthenope,\u201d<\/strong> inspired by Naples\u2019 mythological protector.<\/p>\n\n\n\nIdea 1 in use – Ceren<\/figcaption><\/figure>\n\n\n\n
IDEA II– Il Limone della Prudenza<\/em><\/strong> (caution lemon)<\/h2>\n\n\n\n
This concept uses a familiar and beloved symbol from Neapolitan culture\u2014the lemon\u2014to deliver a gentle reminder about caution. Because lemons appear frequently in local decoration and are instantly recognizable to older users, they provide an accessible visual language to communicate the idea that things are not always what they seem.<\/p>\n\n\n\nIdea 2 concept exploration – Ceren<\/figcaption><\/figure>\n\n\n\n
For this idea, I focused on the symbolic value of Neapolitan lemons. Although they are not part of every traditional dish, they are widely used as decorative elements in local homes. I paired this symbol with the Italian proverb \u201cTrust is good, but mistrust is better,\u201d emphasizing the idea that appearances can be misleading. Just as people expect the inside of a lemon to be yellow because the outside is yellow, elderly individuals may assume that the person at the door is who they claim to be. To challenge this expectation, I illustrated a lemon with a red interior<\/strong>, symbolizing caution and the unexpected. The drawing is placed on a decorative tile\u2014a common element in older people’s homes\u2014so they can hang it without disrupting their familiar environment. The tile includes both the illustration and the proverb, ensuring that even if the text is hard to read, the imagery communicates the message clearly. By combining a cultural symbol with a protective message, \u201cIl Limone della Prudenza\u201d<\/strong> encourages users to think twice before opening their door.<\/p>\n\n\n\nIdea 2 in use – Ceren<\/figcaption><\/figure>\n\n\n\n
IDEA III – The San Gennaro Medallion<\/em><\/strong><\/h2>\n\n\n\n
This concept is built around one of the most sacred and unifying symbols in Naples: San Gennaro and the miracle of his blood. Since this ritual is deeply meaningful to the community, I wanted to create a protective object inspired by this shared belief\u2014something that reminds elderly users of the value of their home every time they approach the door.<\/p>\n\n\n\nIdea 3 concept exploration – Ceren<\/figcaption><\/figure>\n\n\n\n
This idea draws inspiration from San Gennaro<\/strong>, whose blood is preserved in two ampoules and believed to liquefy miraculously on specific dates, especially September 19 and the first day of December. These moments are celebrated as collective rituals of protection and faith within the city. Based on this, I designed a small hanging medallion to be placed near the door. When someone moves to open the door, they encounter this medallion and are reminded that their home is as precious and sacred as the blood they believe protects Naples. This gentle reminder encourages them to be selective about whom they open their door to. A phrase such as \u201cThe treasure is inside<\/strong>, the seal is the door\u201d<\/strong> strengthens the emotional and protective message of the design.<\/p>\n\n\n\nIdea 3 in use – Ceren<\/figcaption><\/figure>\n\n\n\n\n\n\n\n
Zeynep Duru T\u0131rman:<\/h2>\n\n\n\n
Idea I:<\/h2>\n\n\n\n<\/figure>\n\n\n\n
This design combines the traditional majolica ceramic language of Naples with a classic key motif to create a visual pause at the entrance of the home. Instead of using talismans or sacred symbols, it introduces a simple key icon that represents the idea of domestic safety. The object serves as a gentle, culturally grounded reminder that encourages the user to pause and think reflexively before opening the door, helping them stay more attentive to unfamiliar visitors. It blends naturally into the home environment and is perceived not as a warning device, but as a seamless part of the interior decor.<\/p>\n\n\n\n
Idea II:<\/h2>\n\n\n\n<\/figure>\n\n\n\n
This design brings together traditional Neapolitan majolica ornamentation with culturally familiar protective symbols such as the eye motif and the red corno. While these elements are commonly associated with warding off bad luck or unwanted intentions, here they are reinterpreted as part of a decorative object placed near the entrance. Rather than functioning as a literal warning or a sacred talisman, the piece aims to create a subtle moment of awareness as the user approaches the door. Through its vibrant colors, hanging forms, and recognizable cultural references, it blends naturally into the home environment while gently encouraging attentiveness toward unexpected visitors.<\/p>\n\n\n\n
\n\n\n\n
Zehra Y\u0131lmaz:<\/h2>\n\n\n\n
Idea I:<\/h2>\n\n\n\n<\/figure>\n\n\n\n
This handcrafted ceramic decorative plaque features a round shape and an authentic appearance provided by a fine craquel\u00e9 glaze. The central motif depicts a stylized volcanic mountain (likely Mount Etna) rendered in deep blues, greens, and orange, positioned behind a small, welcoming house. Below the image, the phrase “CHIUDI PER CHI AMI” is inscribed, which translates to “Close [the door] for those you love.” This message transforms the piece, emphasizing the home as a sanctuary and a place for the protection of one’s closest affections. Finished with traditional border detailing and a rustic leather cord for hanging, this plaque offers a sincere and artisanal touch of Italian folk art to any space.<\/p>\n\n\n\n
Idea II:<\/h2>\n\n\n\n<\/figure>\n\n\n\n
This decorative ceramic key holder features a large, red chili pepper (cornicello), a popular amulet used in Naples, as a symbol of luck and protection against the evil eye. The design includes a cheerful, crowned figure and a small representation of Mount Vesuvius, reinforcing its cultural origins and symbolism of abundance and power. The Italian phrase inscribed on it most likely means, “Do not open without trust\/faith, THINK!”, offering a witty and cautionary reminder to the user to be thoughtful and careful before entering (or starting any endeavor).<\/p>\n\n\n\n
Idea III:<\/h2>\n\n\n\n<\/figure>\n\n\n\n
This is a charming decorative ceramic plaque, featuring the iconic Italian Commedia dell’arte character, Pulcinella, surrounded by a vibrant, traditional majolica tile border. Pulcinella is depicted holding a red corno (chili pepper horn), a popular Italian luck charm, which reinforces the object’s protective nature. The humorous inscriptions read “CHI \u00c8?” (“Who is it?”) at the top and “SEI SICURO?” (“Are you sure?”) below, serving as a witty and unique welcome or cautionary sign for anyone approaching the door. With an additional corno charm hanging below, this piece beautifully blends Italian folk humor, artistry, and superstition, making it a distinctive and culturally rich accent for any home.<\/p>\n\n\n\n
As Team 11, we analyzed the design brief prepared by Team 19, which explored the cultural, social, and emotional context of elderly communities in Naples and the challenges they face with door-to-door scams. Based on the insights, scenarios, and symbolic elements presented in the brief, we developed nine concept ideas that reinterpret local traditions and […]<\/p>\n","protected":false},"author":470,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-354","post","type-post","status-publish","format-standard","hentry","category-task-instructions","entry"],"yoast_head":"\n
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