Summary
We checked the file "Questions to reflect Design Brief" and added some more informations to help you. We would like you to check the file too to give us more informations to work on. Thank you!
If what you want to propose is a product, it has to be: CONVENIENT and USEFUL (it has to satisfy our target’s needs and fit with them in a technological but simple way); DURABLE, since our target can be a bit clumsy and inattentive; SAFE, because it must not be a risk or harm our target.
If what you want to propose is a service, it has to be: ACCESSIBLE both financially and emotionally; PERCEIVABLE and EXPERIENCEABLE, since our target should be aware of it and experience what it is promised to; INTELLIGIBLE and TIMELY, because it should be understandable and occuring at an appropriate time; SAFE.