Entertainment on the Go (2010)


Hong-ik University | Ohio State University | Northumbria University | Motorola

at Northumbria University project was undertaken by the BA Design for Industry students

map which inludes the Global Studio project parners

Below are inluded four examples of innitial exploration and final outcomes developed during the project and students' reflections

In this video titled 'Real Shopping' Seokmo Koo from Hong-ik University explored the project theme.

Product: The Reach | Joanne Cone

This video, produced by Joanne Cone, explains the product "Reach" a mobile gaming device. Joanne provides this description for her idea:

'It was designed for Motorola for 'gaming while on the move'. 'Reach' has games that encourage you to get up and move! The on screen player in the games moves as you move. This works by using the device's removable infrared clips. The gaming device's removable clips interact with the device via Infrared. There is a 4-axis accelerometer inside the device so that as you move the device during play, the clips receive this information and move the player in correspondence with your movements, on screen.'

My Canvas, My City | Anton Webb

The device is merely a blank canvas for the user to express themselves digitally. The device is designed to be a portal into your own digital world of social expression. The video was produced to help portray how the product would react with the user and its surroundings and helps to convey the principle of an augmented reality. The process of making the video alerted me to some of the minor details relating to the interface of the product that otherwise may have been overlooked.

Motoart by | Luke Wilson

Luke describes the what he gain from participating on this project:

The project theme was around gaming and entertainment on the go. My brief from the South Koreans outlined I should create a product for business people to relieve stress. The video communicated the idea, narrative and the point of difference of the product. Using a video as a communication tool allowed me to get these points across despite the distance between myself and the 'clients'. It was a direct and quick way to communicate ideas and concepts, rather than formally presenting. I improved my 'design craft', and knowledge of the design process. To further this I also learnt how to effectively and efficiently communicate throughout a project to progress. I had no experience in creating a video, so as a result I had to learn the basics of after effects and imovie to complete this task.

City Wide | Martin Stephenson



Students from Design for Industry reflect on two of the Global Studio's projects: 'Entertainment on the Move' a project undertaken in collaboration with Motorola, Hong-ik, Northumbria and Ohio State Universities' and on 'The On the Move 2: Computing Now' a collaborative project supported by Intel.

James Ravenhall

...'the aim was to enable the students to collaborate effectively with people, both outside the discipline and across vast distances...
Well with the Intel project we started off using teleconferencing, which was great; however, when you're trying to receive feedback, you know, if I'm sitting opposite you and we're talking and I can read your body language or whatever it is and can get a much rounded impression of what you think, and we felt that with teleconferencing, because you couldn't see that other person, you know, there's also things like, you know, you don't know when to talk and you end up talking over each other and there's a delay etc. And so I think it was midway through the project that we negotiated to bring Skype into that. We had the teleconferencing still there because it was about the sound quality but we also had the video as well, which helped a lot. And it was fantastic for getting really detailed feedback, and feedback from the guys, the senior designers at Intel, it's really valuable to a student project.'

Joanne Cone

'I think it really hit home how organised visually you have to be when you collaborate with people you're never going to see because you have to plan your time down to five minutes, and that five minutes needs to be really straightforward and not just a bullet pointed piece of text, because it's not engaging or interesting.
...it prepared me for sort of maybe virtual meetings with clients, because that's essentially what it was, and I know that happened when I was on placement this year, they were often teleconference client meetings, which I wasn't involved with, but having been involved with them in Northumbria I would have felt confident. I think I've learnt a lot using teleconferencing and having a site to upload work to. I think it's prepared us for the future.'

Archie Colvin

...'the best features of the Plone were the ability to, and the WordPress too as they were similar, the ability that we could view all of the other projects as well, it was really helpful to see the different levels and where other projects were at and see how you were comparing and also the feedback.
...the tools enabled collaboration by obviously allowing us to communicate, but, being able to discuss and design together so that we could see how they could see how they were doing and we could give them feedback and within the Skype meetings we could bounce ideas around and without these things we couldn't have worked together, we could have just emailed them our work but it wouldn't have given the same feel, and within Design, you can never really work on your own, and if you're doing a project together, then you need to be able to see them and interact with them, and so using these tools really enabled that.'

Luke Wilson

...'we used the range of communication tools, everything from Skype to email, and the tools we used were kind of dependent upon what information you wanted. For example, there was a point where I was using my University email to email Nick from Intel, and that was just a bit more of a way of doing things, and he would send me back sort of additional points that he thought we should address, so that was one example. But also, we used Skype chat with some of the Korean students, because that was all about, sort of, they needed to gain an understanding of our culture and that was a really quick and easy method for them if they had any questions, but for us to respond and answer their questions and kind of vice versa...
...I've had an internship and that was, I did have to collaborate with sort of external people to the company who were not based in the UK or even Europe; they were overseas and so that kind of communication is really important, and I think having that understanding made things so much easier in how you get your ideas across and how you get people to, not only understand your ideas on the other side of the world, but also from a different culture quite often. Maybe that's kind of, I learnt that that was the challenge and I kind of took that into the workplace. That was really good.'

Anton Webb

'Within the Motorola project, we were able to upload files and the Korean students were able to download them and edit, add their changes, add to the documents, upload them again and then we've used reviews and comments to comment on this before we actually had the meetings. So instead of wasting ten minutes during the audio conference explaining and giving feedback, you've already got the feedback the night before or something, so you could save a bit of time and move on from there so it was less about waiting around. It was more of a real time activity.
...the Global Studio has helped me in the fact of dealing with clients internationally, just something you don't always get the opportunity to do in a University situation. So when I come to a scenario where I need to speak with a client overseas or in another part of the UK, I've now learnt techniques in terms of communicating with them and sharing data and organising meetings etc.'

Prajay Parmar

'I think the best thing [the Global Studio has] done is to help you learn how to do time management and negotiating with people and trying to communicate what I'm trying to say, more effectively so that other people can understand what I'm trying to get across.'

Associated research output

This project was undertaken as part of the Open ICT Tools research project.